< = >+>

     Less is more is sort of a buzz phrase these days for the minimalist 'movement' in the running shoe market, and < = > is the New Balance symbol for their Minimus line of running shoes. Somewhere this ad caught my eye. In the first place those shoes are wrong in too many ways to list and in the second place I have to wonder if the crazed designer and marketing team are intentionally trying to ride the sales wave while it's there. Or maybe it's coincidence.
     And what do I know- maybe they're totally hot shoes.
     Nah.